Logo Design

In week thirteen we fished our Logo assignment. After holding a vote to see which design my classmates preferred I made a black and white vector of the top choice.Logo_BnW

Next I moved on to coloring the logo in Illustrator.Logo_ColorOnce I was happy with the logo I created a spot color and to do this I first found my Pantones by going in the Swatches panel on the right side of my document. If you don’t see your Swatches panel, you can bring it up by going to Windows in your Drop Down Menu and clicking Swatches. Illustrator_39Right click on on the color button at the color library on the bottom left hand side of the Swatches panel and then going to Color Book and choose a set of Pantone colors.

Now that I have my Pantone Color panel open, I’m ready to create my own Pantone spot color. To do this go to your Color Guide panel on the right hand side of the document. If you don’t see your Color Guide panel, you can bring it up by going to Windows in your Drop Down Menu and clicking Color GuideIllustrator_40Then making sure you have your artwork selected, click on the Edit Colors icon on the bottom of the Color Guide panel to get your Record Artwork Window.Illustrator_41Next in the Record Artwork window check off Record color and click on the “get color from selected artwork” icon on the top right of the window.

Now that I have my spot colors I am free to create the business card, business envelope, the letter head, and the presentation folder:

  • Business cards

    If you want to make a business card with a unique shape you need to make a die cut, and to do this in illustrator just duplicate the shape you want to die cut, create a spot color for to make a stroke on the copy the layer. put the stroke on the outside of the line and in your appearance panel select overlay stroke. Then lock your die cut layer and if you need a bleed for your image, go to Object > Path > Offset Bath and expanding the shape 0.125in. *bonus go to Object > Artboard > Fit to Artwork Bounds to fit your art board to the artwork resident in your file.

  • business envelope
  • the letter head
  • presentation folder

Once everything is in order, you are ready to print your files. To print first go to File> Print and we want to create an Adobe PostScript File so just select Adobe PostScript as your printer. Then in the PPD select your printer (HP Laserject 700 color MPP M775) and in the Media Size choose Tabloid. Then click on your Marks and Bleeds Section on the left hand side just to make sure that all the marks and bleeds are selected. In the Output section change the Output Mode from composite to Separations (Host-Based) and in the Advanced section, under the Print and Transparency Flattener Options, click on the custom button to the left of the preset fly out menu to change your Gradient and Mesh Resolution to 300 and to convert all text and strokes to outlines. Finally press Save and make sure that your .ps file has a “sep” in the tittle to know that all the artwork separate in this file.

But this will make all your prints in black and white so to color proof this go back to File > Print and in the Output section change the mode to back to composite. Then when you click save, name the .ps file with a “comp” in the name to know that this is your composite file.

But we’re not finished yet, now you need to open your Adobe Acrobat Distiller to make sure your artwork is set to the standard compliance. To do this select PDF/X-1a:2001 as your Default Settings and then just drag and drop the composite folder we created to create a printable PDF. Now the new PDF you have, right click on to Open With… and select Acrobat. In Adobe Acrobat go up to File and click preview to check that your PDF was created in Acrobat Distiller and not Illustrator or Photoshop. So with everything in order, we can check the folder a third time by going up to File > Preflight and in the Preflight window open up PDF/X compliance and select Verify Compliance with PDF/X-1a. Finally Click analyze to see if you get any errors and if you don’t your file is good.

Whenever working with Pantones, the printer will naturally leave a knockout where that color will go and as a result the color might shift. So to avoid getting white trims along the edge of your spot colors, we create a trap. Go to your pathfinder window (Windows > Pathfinder) and in the fly out menu click trap to get your a popup window. In the trap options click or deselect your reverse trap so that the trap is on the darker color.


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